Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

New Zealand cider brand, Old Mout has released its first alcohol-free cider for the first time, in response to the growing demand for low alcohol beverages.

Heineken UK has unveiled a raft of new products and some fresh initiatives to tempt people back into pubs and hopefully drink Heineken drinks.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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