Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.
Old Mout releases non-alcoholic cider
10 April, 2018
New Zealand cider brand, Old Mout has released its first alcohol-free cider for the first time, in response to the growing demand for low alcohol beverages.
Heineken unveils initiative for UK on-trade
28 February, 2014
Heineken UK has unveiled a raft of new products and some fresh initiatives to tempt people back into pubs and hopefully drink Heineken drinks.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
